home Internet and social media Why Christmas cards and twitter replies are surprisingly similar

Why Christmas cards and twitter replies are surprisingly similar

I am continually amazed that even after the internet has pervaded almost all aspects of modern life, at least in the UK, we still have people that just don’t get it.  And by it, I mean applying the quirks of humanity to the internet.

The most recent incident of this I’ve come across was a new club that is opening shortly.  I found out about them when they were tweeting all their followers with identical messages.  Pretty much anyone on twitter or anyone that’s written Christmas cards* to people in the same social circle knows you just don’t do it.  Even if the message is the same you have to switch it up, even when all you want to do is wish everyone merry Christmas or tell them your club is opening.  Generally people want to feel like you’re actually taking time out to communicate with them and not firing off some misguided faceless mass message.  Generic wishes make people feel like you don’t actually care and run the risk of making people feel like they’re not valuable.  It’s why people hate purely pre-printed well wishes in cards and automatic DMs.  If you’re going to be personal, then at least put some personality into it and not just copy-cut-paste.  Otherwise why bother – you run the risk of making people feel less valued than before you sent the cards/tweets.

*It’s very possible I have a preoccupation with Christmas cards and all of mine usually include rambling nonsensical, but personal messages to my friends.

3 thoughts on “Why Christmas cards and twitter replies are surprisingly similar

  1. You are so right!
    I’m following (well got them on a list) an organisation that tweets just 2 things:
    What they are selling
    Asking for more followers
    I have to follow as it’s relevant to my upcoming event but I will unfollow afterwards! I’m learning how not to do it but somehow they have amassed 1000 followers doing this. The mind boggles.
    And they use lower case.

    And they don’t have a proper avatar!

  2. I’m sorry but the person you’re trying to contact is not available right now. Please leave a message and they will try to get back to you when possible. Thank you.

    [Sorry, Laura – couldn’t resist. Agree whole-heartedly with your point though 🙂 ]

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